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March 16, 2005

"When Your Technology Is Ahead of the Market Curve"

Being “ahead of the curve” is often claimed as a badge of honor, signifying an ability to be at a destination (preferably with just what we’ll find we need when we get there) before the rest of us. But if we take too long to catch up, or, worse, are on a different curve altogether, being “ahead of the curve” can turn out to mean failure for the company launching a new technology. Some of the greatest rewards and deepest frustrations may come from being being first with a solution in a marketplace that has yet to recognize the problem being solved. The scale of the reward or depth of the frustration may be functions of the distance to be traveled to traverse that curve and whether it can be bisected or the journey accelerated by the right market strategy.


Event Type: Traditional Forum

Panelist:
Andrew Norman
Speaker
President & Founder
Knosis, Inc.

Roger Byford
CTO & Founder
Vocollect, Inc.

Bill Kaigler
Founder & President
medSage, Inc.

Jack Roseman
Moderator
MIT Forum Board

David Smith
Speaker
MIT Forum Board


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